There are many places where local citations are mentioned about your local business. First of all, let’s understand the meaning of citation.
What are Citations in SEO?
A citation simply mentions your business name, address, phone number and website aka NAP+W.
Every local business should build local citations that not only increases the visibility of the business, but also strengthen the trust flow and the citation flow of the site. These help search engines to trust the validity and existence of a business. High-quality and authoritative local SEO citations are one of the ranking factors in search engines.
So, check out the various ways of getting local citations for your business.
Role of Data Aggregators
Many times people are often surprised with the business listings on Google and Bing that displays incorrect information even after claiming it on the search engines like Google & Bing. The reason for this is search engines pull data from other sources known as Data Aggregators. Infogroup, Localeze, Acxiom, Neustar and Factual are the main data aggregators. They syndicate their data to search engines including Bing and Google. So it is important to have the accurate local citations on these aggregators.
It is important to have an accurate name, address, phone number and website on the local search engines. So build citations on the main search engines- Google and Bing. If the information is inaccurate, then correct them by claiming the business listing. Also, remove the duplicate listings on these search engines to have accurate local search citations. Listing on sites like Yelp, Foursquare, Hotfrog, and others can improve the trust and the citation flow of your site and accuracy of name, address, phone number and website across the web.
Listing on Business Directories
List your business on the important local directories based on their authority and relevant traffic. In USA Yelp, Foursquare, express update, yellow pages, manta, Superpages, brownbook.net are main business directories. Try to have accurate citations on as many directories as possible as this data is pulled by search engines. Search these directories by following search query operators like “best business directories + your city” or “best business directories + your state” or “best business directories + your country”.
Listing on Web Directories
You can also list your business on web directories. Directories are important platforms for building link popularity as it helps to improve search engine ranking. Search them by using the following operators “best web directories + your city” or “best web directories + your state” or “best web directories + your country”.
Niche specific Directories
If a website has categories including topics and keywords related to your products and services, then it will be crawled by the local search engines for citations. Also, it will be easy to get the online visibility in a quick time. You can search it by typing a “Your industry + directory” or “Your Keyword + directory”.
So follow these methods to get citations for your local business and get a chance to appear higher in SERPs quickly especially if you have a new website.