PPC (Pay Per Click) management requires a dedicated bunch of experts. If you are a small or medium business, you will find it difficult to setup an in-house team because of the costs involved. Hence, you should look for other sources, and your best bet is entrusting these PPC campaigns to freelancers, who are known to provide professional and timely service, which you can rely and depend upon.
PPC Freelancer Attributes:
Most Top PPC Freelancers are Google-Qualified AdWords Professionals. Having additional sales and marketing experience is definitely a plus point because it helps freelancers know and comprehend the optimum ways in the promotion of your business and improvement in sales. Best PPC Freelancers are dedicated in ensuring that your business gets the maximum ROI (return on investment). This has led to continuous evolution of new PPC techniques and the ability in wisely choosing convertible keywords without extra payment. Freelancers have a proven track record of success across several markets.
PPC and Google AdWords:
Google offers an excellent way in bringing relevant traffic to your business website, especially with its AdWords console. There are numerous benefits of advertising your website through AdWords, some of which have been mentioned below:
- Relevancy of Ads: Your advertisement will reach out only to your target audience in comparison with social media audience.
- Control of Budget: Google AdWords provide a wonderful platform in controlling your budget on an everyday basis besides setting up a limit.
- Display Network: Google provides an effective Display Network, where you can display your advertisements and get immense traffic.
How Freelancers Help Manage your PPC Advertising Campaigns?
Freelance PPC experts are backed by years of experience when it comes to management of PPC campaigns for Google AdWords, Yahoo-Bing, and several other affiliate portals. They thoroughly understand the tasks that need to be completed across various platforms to ensure success of the ad campaign. Rather than focusing on minor gimmicks, freelancers work on core issues in the generation of maximum ROI for each campaign. There are three aspects of their work, which are mentioned below:
1) Understanding your Needs:
Because PPC campaigns involve cost for every click, it is vital to understand your needs and requirements so that an effective campaign is set up for minimizing the chances of unwanted, false clicks and costs. Freelancers begin their work by understanding several vital factors such as target audience, location, business structure, timing, and rivals.
2) Setup of PPC Campaigns
Campaign set up lies at the core of PPC management. This setup serves as the foundation for effective PPC campaigns. An excellent campaign setup offers a tremendous potential to obtain traffic. The primary element here is to effectively comprehend business traffic keywords, and begin with exact match of keywords to curb overspending. Quality score is another important aspect that determines campaign efficiency.
3) Optimization of Landing Page
Your website’s landing page is a primary element that receives the web traffic that is generated via PPC channels; therefore, it should contain all info that you are advertising for and what your target audience is searching for. An ideal landing page should have complete details to ensure success for your business, such as telephone number, details of products or services offered, enquiry form etc. at the most appropriate place, so that visitors do not have to navigate further for conversion.
PPC freelancers are your best bet if you want a healthy balance of quality and affordability.