Category: PPC

Google AdWords Average Conversion Rates by Industry

Examining your Google AdWords performance and conversion rates, what are you estimating against?

Track your performance all the time and make sure you’re continuously improving. As long as you’re trending better, but using only your own analytical data tells you nothing about how you’re doing against other competitors.

PPC Setup Process
PPC Setup Process

What is the average conversion rate on Search & Display?

Outsource Google AdWords advertisers see conversion rates of 2.70% on Search network and 0.89% on Display network. Guidelines are an important consideration for your own data, because if you are having 1% conversion for your Search Ads and doubled it to 2%, you might think that was really awesome. You doubled your CVR, that’s good!

Except you’re still doing 0.7% which is really poor comparing to the average though averagely isn’t exceptional. It’s just an average.

Don’t settle for average conversion rates, be a unicorn in a sea of donkeys

If you aren’t doing well, average might seem pretty attractive, but you can do better than that. The range of conversion rates differs so that the top 10 advertisers get conversions five times better than average. Not only can you get better than average, but once you exceed the range, you can do incredibly well on AdWords.

Some account seemingly content to hover around  below or above average. I call these advertiser donkeys. They stubbornly wait for something to happen but then you have the unicorns; accounts that are not just only doing better than average but killing the averages by converting at higher rates  to about  five times higher. These advertisers enjoy not only more conversions but also lower cost too as more engaging Ads drive higher Quality Scores and lower CPCs as a result. Thus which industries convert best on the Display network? Don’t be a donkey.

The surprising top converting industry in Google Display Ads

You may think that industries such as Travel & Hospitality Ads or Dating & Personals Ads would have the best Display network because they’re sexier and exciting than other industries, but you got it wrong.

They actually have the lowest conversion rates within the industries for Google Display Ads!

So which industry does best with Display Ads? Well, it’s Home Goods. Ads about couches, desks, lamps and other furnishings and goods for the home convert at average rates of 2.19% in Display network.

Outsource AdWords outline the top five best-converting industry for Display network are:

  • Home Goods with an average 2.19% CVR
  • Finance & Insurance with 1.75% Avg. CVR
  • Real Estate with 1.49% Avg. CVR
  • Employment Services with 1.28% Avg. CVR
  • Technology with 1.04% Avg. CVR

And who is the worst? The average CVR in the display network industry is an abysmal 0.37%.

Top converting industry with the average Search CVR is almost 3 times higher than overall

In the Search network, some industry is improving to the extent that its average conversion rate is almost three times higher than the average CVR across the whole Search.

Finance and Insurance Ads enjoy an average 7.19% conversion rate on the SERPs, which is 2.19% higher than the next highest industry average:

  1. 1.      Finance & Insurance: 7.19% Avg. CVR
  2. 2.      Consumer Services: 5.00% Avg. CVR
  3. 3.      Advocacy: 4.61% Avg. CVR
  4. 4.      Real Estate: 4.40% Avg. CVR
  5. 5.      Legal: 4.35% Avg. CVR

Knowledge of these averages is critical because your performance against others in your area can seriously impact your costs and ROI. If you’re converting less than average, your Ads aren’t resonating, your QS is going to be affected, and you’re going to pay more for each click.

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PPC Ads Made Even More Prevalent on Google

Due to its nature of brining faster results and more visibility, pay per click or PPC ads have become the essence of the digital marketing world. These paid ads are becoming more prominent in Google’s SERPs making a website or businesses relatively more visible to the searchers. It is clearly a plus point for both Google and advertiser because the searchers get attuned of a particular ad’s layout and its offerings over time, as the ads keep on appearing on the browser of the searchers.

Top PPC Freelancers

That is why relevancy is the key for a successful ad campaign. The searcher is going to click on the ads only if it is highly related to their searches. When relevancy gets combined with a good position on Google ranking, it introduces an amazing as a visible source of revenue for Google as well as the advertiser.

Images Ads More Prominent

Images are more attractive to the users and hat is why Google is making these images even more prominent in paid ads. When you search for a product or service on the Google, these ads appear on the top that is the first noticeable thing on the SERPs and you find more organic results there only. Considering these facts and users’ mind set, adding high quality images to PPC ads really works. Even many reports say that users are more likely to click the ad or read a post that contains high quality and eye-catching image relevant to their search. So it is quite obvious that image rich ads are more prominent and gets comparatively more click for organic search results for the users.

Organic Results are Moving Closer to the Fold

It is true that with larger and more dominating presence of PPC ads in the SEPRs, organic results are less visible to the users. Just after clicking the search icon, they see only 2-3 results and then, they have to scroll down to find more organic results. This is because businesses are allocating more budgets to PPC ads and hiring a ppc freelancer , and according to Google’s policy; these ads took on the entire space. However, it is not a big concern. Paid Ads are also considered another type organic results and it helps user get accurate and even more relevant information that is just a click away from them. They don’t need to spend time on scrolling and scrolling down more.

White Backgrounds Help Ads Blend In

Now the PPC ads will have a white background like other organic search result images. In order to differentiate paid and organic results, paid ads will have only an orange ad image tag. With this, users can easily judge which organic results are and which are ads, and pass over them. If you are an advertiser, you can see whether the ads are getting results or searchers are clicking organic results only. This will help you improve your strategy.

Is Organic SEO Losing Its Worthiness?

The days are totally gone when some legitimate marketing efforts, focused with right keywords would bring results for many brands. Now the SEO has changed, but certainly not dead. Marketers now have to take multi-channel marketing approach to beat the cut throat competition and drive the traffic, thus bringing more revenues.

To sum up, whether your business is a product or service-based, PPC Ads must be considered in your marketing strategy.

Summary:

Google has made PPC Ads widespread and appear on the top of search result pages. For advertisers, it is important to know the trends going on the PPC market to allow successful paid ad campaigns.

 

 

Two latest Free PPC Keyword Tools: Word Stream’s Free Keyword Niche Finder & Free Keyword Grouper

On Word Stream, we recently setup a few set of open tools that is considered valuable to professional search marketers. I’ll show you how these work plus things for which they may be utilized.

The initial tool is The Free Keyword Niche Finder. Fundamentally, the logic is that instead of proposing solo keyword suggestions. We’re displaying a couple of keywords compartments (or keywords slot) that are most widely used.

keyword-research

The following makes it valued:

Keyword Niches Versus Single Keywords– it allows for order with respect to content, keyword targeting and the campaign/Ad Group invention built on a whole “keyword universe” relating to your title. Countless times, you come across widely recognized keyword you could aim to have a lasting effect but not all the time.

Suggested Keyword Variations – this illustrates general distinctions surrounding an assumed keyword collection, or niche- it allows you to vary page content and anchor text; something real SEOs advocate – and aids correct cluster wide-ranging PPC campaigns or Ad Groups

Campaign Structure Suggestions– promotes the invention of a fine semantically-themes campaign plus/or Ad Group organization for professional search account creation.

Campaign structure ideas- We’ll take a walk through every one of these benefits, and thereafter present another tool known as The Free Keyword Grouper.

“Keyword Niches” Versus Single Keywords

One fascinating thing is comparing effects of a local keyword to the free keyword Niche Finder.

Its captivating really, especially the variance between both outcomes, as well as how they operate. The Free Keyword Tool revisits the dimensions of outcomes using diverse bases (ISPs, search engines, and toolbars). The free Keyword Niche Finder, in the meantime, makes use of the same facts that the Free Keyword Tool uses(our own database) and then gather the figures semantically.

The amassed keyword “niches” are more fixed on Labels. If we go further into the renovated laptops- ibm collection, we acquire a generous knowledge on how the tail on brands are longer.

Thus, while” rummage-scale laptops” is a more common solo demand than “renovated laptops ibm” , the total of renovated laptops keyword niche is very much higher, and also holds more precise, purchase-focused conditions.

By comparing the data closely, it certainly reveals that IBM renovated laptops are a more lucrative keyword niche to jump on.

Suggested keyword variations within a group

This tool likewise relays carefully associated differences, as seen above, such that one can build up a solo landing page and Ad Group /ad text to aim at a range of phases, making your campaigns produce additional ROI and to gain accessibility

PPC Campaign Structure Ideas

One smart advantage of this tool via a Outsource PPC management standpoint is that when implementing a fresh funded examination account or campaign, you could get limitless ideas foe either high-level campaign suggestions, or better still actionable Ad Groups (depending on the term you lay in).  After the example above, we may change each of the top ten ideas into high-level campaigns. Then, we may trim down to get precise Ad Groups for every one of our campaigns. Using one of the well-known niches, renovated laptops- dell, and input the keyword into the Niche finder.

Supposing we make use of renovated Dell Laptops as a campaign, these will progress into a chain of very taut Ad Groups, starting from about 10 keywords to around 35, thereby permitting us to develop a very aimed ad and craft an explicit, enthralling landing page for every group.

The Free Keyword Grouper – Discovering Keyword Niches in Your Lists and Data

Some extra open tools, the Free Keyword Grouper, deals an analogously nice role, but in place of requesting for a keyword as response, it clusters the standing data ( if you get a list from a keyword suggestion tool like the SEO Book Keyword suggestion tool or Word Stream’s Free Keyword Tool), or enables you to transfer data from your analysis or a quest inquiry output,  dig in using the tool, and have the Free Keyword Grouper section that data for you.

If you make use of a list of keywords, it will give back a list of output related to that which you’ll find on thE Free Keyword Niche Finder. That is a good way to view a list you now possess or to study historic data on a customer’s site or an already known you may be overseeing. You can make use of those benefits The Free Keyword Niche Finder provides.

So what’s the Interesting Part?

To avoid gain saying, our fresh open tools are not flawless. Despite being free, you however have to take out a few seconds to create a free Word Stream account to be able to gain access and immediately you do, we’ll sometimes forward a significant e mail talking about the tools in particular, or about some of stuffs you might be interested in. the Free Keyword Niche Finder has its mechanism of action off our own database, and same as any keyword tool, you should be cautious not to be over dependent on keyword idea. That’s one cool thing associated with The Free Keyword Grouper, as much as you can get combined data from multiple tools, or better still your personal log file or analyzed data ( which you know to be correct) and place one beside another.

Lastly, this is just the beginning. Perhaps you’ll be making a certainly operational funded search campaigns, you need to put in more efforts developing explicit Ad groups and then observing their well-being to get an up and running funded search account structure. Well, these tools are open and operating them is stress-less and we reason that you’ll find a large volume of value in them. Peradventure, you have inquires, report or impending feature needs, kindly leave them in the commentaries.

 

Important Things to Consider While Hiring a Perfect Freelancer

When it comes to the overall marketing of your business on the Internet, there are many things involved like, SEO, copywriting, blogging, PPC, email marketing, branding, etc. You cannot do everything alone and at some point of time, you shall need to hire a freelance. Hiring a freelancer offers you work flexibility, affordability, access to broad expertise and swift delivery of your work. Freelancers are really committed to their work. They have experience with hundreds of similar projects and this experience can really add to your business benefits.

It not only saves your expenses, but also guarantees quality services, less pressure on you and more output too. But these benefits can be realized only if you have a qualified, committed and awesome freelancer available that can deliver the right services you needed within the deadlines. Here are few advices for hiring a good blog, SEO, PPC freelancer whichever you need.

Top PPC Freelancers

Be ready to spend money to make money

When you make your first job post on freelancing portals like upwork, Elance, Freelancer, 99design, etc., you will see that within an hour, over 20 people have applied for the job. You will see some people charging $3ph and some charging $5ph for the same job. But don’t get fooled by the person who says that s/he is experienced and charges very low. The one who charges the lowest may be lying about his or her experience and knowledge. If you are really satisfied with someone’s skills, experience, rating and knowledge, but charging higher; don’t hesitate to spend money on such valuable freelancer that will make you huge money in the future.

Don’t hesitate to pay a Premium for Work Done on Money Point

Money point can be any aspect of a business that makes money. Money points can include landing pages, sales pages, emails that contain a call-to-action and anything that brings sales. For a highly targeted landing page, you want a well written and organized content. For achieving the best result, it’s worthy to hire a more experienced writer for a higher cost than an inexpert.

Hire Cheaper Freelancers for Simple Jobs

There are few simple tasks like, embedding code for popup on the website, for which you need not to hire freelancers on big amount. Whether you hire someone at $ph or $100ph, results will be same. For such simple tasks, you can hire cheaper freelancers. Budget rate freelancers are available in many countries like India and Bangladesh, where freelancers are ready to do simple tasks at very nominal rates. If you need to hire freelancers for complex tasks like website designing and tasks that require lots of communication, hire native freelancers to make the things easier.

Finding the right freelancer is not as easy as it may appear initially. You may have to post similar jobs 3-4 times a week and do a lot of analysis of various profiles of applicants. Last but not least, if you spend on some good freelancers, it is an investment in your business. So don’t hesitate to worth their quality work by paying appropriately.

Best-of-the-Best White Label PPC Services to Ring In Maximum Clicks

What is PPC?

What is Pay Per Click

PPC or Pay-per-click is a revolutionary form of advertising in the online marketing world, which offers business websites an excellent opportunity in increasing their profits. The PPC concept is extremely simple: rather than paying for an advertisement slot on websites that may not get sufficient traffic, businesses can advertise their names on websites and only make a payment when some person clicks on that ad. The website with phenomenal traffic generates revenue from that click, and the company advertising its products or services stands a chance to increase its profits from the new customers. This results in a win-win situation for everyone involved.

What is White Label PPC?

White Label PPC Services

White Label PPC companies are those companies that take responsibility of the technical aspects of a PPC campaign but do not mention their name anywhere and any point in time. They carry out their tasks without asking for fame. This feature is amazing because those businesses who wish to offer PPC services through top White Label PPC companies need not hire someone specifically. They can outsource the work as per the requirements. The PPC campaigns created are often universal and comply with most websites; however, they are customized for the website that needs the ads.

Features of White Label PPC Services:

White label PPC is an extremely efficient and cost-effective way to market a business. The websites for whom the ads have been created do not have to pay any money until people click on the ad and visit the website, and the web portals that feature the ads are rewarded for their immense traffic. Well-established sites will not face hurdles in generating profits thanks to the numerous clicks from potential customers. Especially with regard to white-label services, your business gets a shot in the arm because you get paid for the PPC campaign, without creating it in reality.

If you wish to create a PPC campaign for your own site or if you are building a website for a third party,  in both cases Best White Label PPC Services can offer you awesome benefits. When it comes to PPC campaigns, and booking maximum profits for your venture, sky is the limit. In addition, there is no limit with regard to the effort that a website can put in when it comes to PPC campaigns. If everything works fine, the money generated can reach astronomical sums. Moreover, white-label PPC can be a potent tool in marketing your business.

Advantages of White Label PPC Companies:

  • Professional Account Manager: Regardless of your doubts, queries, or requirements, you can communicate with a professional Account Manager as a single point of contact.
  • Expert Staff Member: The staff members of such companies are generally Google AdWords certified and strive to stay in tune with online advertising strategies and skills.
  • Highly-experienced Team: Most companies form teams that have experienced members with hands-on experience of working with niche businesses.
  • No Minimum Payment: White label PPC companies do not depend on monthly salaries. They work on an hourly basis and from project to project.
  • Guaranteed Client Privacy: Best White Label PPC companies ensure complete privacy with regard to their clients.

 PPC Success With White Label PPC

Opting for a white label PPC Company can be a high-magnitude decision because it can either make or break your relationships with clients.

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Let your Website Enjoy the Highest Traffic through Effective Freelance PPC Management

PPC (Pay Per Click) management requires a dedicated bunch of experts. If you are a small or medium business, you will find it difficult to setup an in-house team because of the costs involved. Hence, you should look for other sources, and your best bet is entrusting these PPC campaigns to freelancers, who are known to provide professional and timely service, which you can rely and depend upon.

PPC Setup Process
PPC Setup Process

 

PPC Freelancer Attributes:

Most Top PPC Freelancers are Google-Qualified AdWords Professionals. Having additional sales and marketing experience is definitely a plus point because it helps freelancers know and comprehend the optimum ways in the promotion of your business and improvement in sales. Best PPC Freelancers are dedicated in ensuring that your business gets the maximum ROI (return on investment). This has led to continuous evolution of new PPC techniques and the ability in wisely choosing convertible keywords without extra payment. Freelancers have a proven track record of success across several markets.

PPC Management Process
PPC Management Process

 

PPC and Google AdWords:

Google offers an excellent way in bringing relevant traffic to your business website, especially with its AdWords console. There are numerous benefits of advertising your website through AdWords, some of which have been mentioned below:

Top PPC Freelancers

 

  • Relevancy of Ads: Your advertisement will reach out only to your target audience in comparison with social media audience.
  • Control of Budget: Google AdWords provide a wonderful platform in controlling your budget on an everyday basis besides setting up a limit.
  • Display Network: Google provides an effective Display Network, where you can display your advertisements and get immense traffic.

 

How Freelancers Help Manage your PPC Advertising Campaigns?

Freelance PPC experts are backed by years of experience when it comes to management of PPC campaigns for Google AdWords, Yahoo-Bing, and several other affiliate portals. They thoroughly understand the tasks that need to be completed across various platforms to ensure success of the ad campaign. Rather than focusing on minor gimmicks, freelancers work on core issues in the generation of maximum ROI for each campaign. There are three aspects of their work, which are mentioned below:

 

1) Understanding your Needs:

Because PPC campaigns involve cost for every click, it is vital to understand your needs and requirements so that an effective campaign is set up for minimizing the chances of unwanted, false clicks and costs. Freelancers begin their work by understanding several vital factors such as target audience, location, business structure, timing, and rivals.

 

2) Setup of PPC Campaigns

Campaign set up lies at the core of PPC management. This setup serves as the foundation for effective PPC campaigns. An excellent campaign setup offers a tremendous potential to obtain traffic. The primary element here is to effectively comprehend business traffic keywords, and begin with exact match of keywords to curb overspending. Quality score is another important aspect that determines campaign efficiency.

 

3) Optimization of Landing Page

Your website’s landing page is a primary element that receives the web traffic that is generated via PPC channels; therefore, it should contain all info that you are advertising for and what your target audience is searching for. An ideal landing page should have complete details to ensure success for your business, such as telephone number, details of products or services offered, enquiry form etc. at the most appropriate place, so that visitors do not have to navigate further for conversion.

 

PPC freelancers are your best bet if you want a healthy balance of quality and affordability.

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